Vuori

I love the active lifestyle brand Vuori and wondered how the company was named. Vuori is a Finnish word that translates to mountain. The company founders thought this word perfectly fit the feeling one gets when reaching the peak of their “activity mountain” (whatever that may mean to you). Inspired by the background story of the brand and the limitless activities people participate in today, I was motivated to create a print campaign that showcases a variety of vuoris.